Apple decides to ‘double down’ product secrecy

Apple’s current CEO Tim Cook announced for the first time in-depth public interview that the company will “double down” product secrecy to keep product developments sealed to the vest at the D10 Conference.

After the death of Steve Jobs last year, Tim Cook took the position as the CEO and said that they both have one thing in common, and that they have a strong belief of keeping the product developments in secret. In an interview by All Things D’s Walt Mossberg and Kara Swisher, Cook said that the company will not leak any information of their ongoing product, however, he said that in a couple of weeks, Apple will unveil new products on World Wide Developers Conference (WWDC).

“It’s an absolute incredible time to be at Apple. I’m loving every minute of it…Never have I seen the things I can’t talk about today — the juices are flowing and we have some incredible things coming out. Working at Apple is my oxygen. said Cook.


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