Globe launches new iPad, sees hike in broadband user number

GLOBE Telecom Inc. expects a surge in broadband subscribers, particularly users of the recently launched new iPad.

Globe Head for Tattoo Nomadic Broadband Business Dong Ronquillo said on Tuesday that the cellular firm has set “very high targets” in terms of number of units to be sold and this anticipation, he added, was based on “demand ever since the Philippines heard the news on the new iPad and its enhance features.”

“A lot,” Ronquillo said when asked how many units Globe intends to sell. “There will be more sales for this new iPad than iPad2,” he added.

More sales will mean more subscribers signing up for Globe Tattoo. “The target market for the new iPad is very huge but we are targeting the people who are tech-savvy and Apple fanatics. There are a lot in the Philippines. The age demographic will be college students to yuppies,” added the Globe executive.

Tattoo is the brand of Globe’s broadband offering. The cellular firm’s Tattoo-On-The-Go subscriptions have been growing with sustained demand for Internet connectivity and continued popularity of social networking sites in the first quarter of the year. The introduction of new prepaid sticks, such as Tattoo 4G Flash and Tattoo 3G Sonic, that offer different download speeds at different price points, also helped drive the broadband business. Total subscriber base reached almost 1.5 million by end of March this year, 26 percent above last year with wireless customers comprising about 80 percent of the total from 78 percent a year ago.

Globe is offering the new iPad at plans P499 and P999 that comes with a choice of WiFi connectivity at 16-gigabyte (GB), 32GB or 64GB storage capacities.

The new iPad-Tattoo bundle is also available on a 12-month, zero-interest installment plan.

“Tattoo is very pleased to bring our subscribers the new iPad. Tattoo provides the best service to our subscribers and so much more with unbeatable offers, freebies and discounts,” added Ronquillo.
In Photo: Globe Tattoo unveiled the new iPad to the public on Tuesday at the Ayala Triangle in Makati. Photo shows Globe executives and endorsers (from left) Joseph Ryan Co, Senior Product Manager of Tattoo; Dong Ronquillo, Head of Tattoo Nomadic Broadband Business of Globe; fashion photographer BJ Pascual; supermodel Georgina Wilson; Globe President and CEO Ernest L. Cu; stylist and designer Charina Sarte and TV host-columnist Tim Yap with the newest iteration of the Apple tablet computer.

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